ne of the shortcomings local Canadian online gambling venues have when compared to their offshore competitors like Platinum play casino is that they are only available for players on desktop computers. Or better said “was”, as – possibly responding to the players’ demand – two of the three are now available for smartphone users, too. The first one to go mobile this year was LotoQuébec’s EspaceJeux – the venue now has a mobile browser-based interface offering a limited selection of games to players. Ontario’s own PlayOLG, in turn, has chosen a tougher path: it has released a mobile app. And this is where the “against all odds” part from the title comes in.
A different approach
PlayOLG has promised its players a mobile version ever since it was launched in January 2015. It was the last of the three provincial lottery corporations with an online casino to open its internet-based gaming venue, and it had an approach to the whole matter different from its counterparts. Instead of simply putting its games out for everyone to grab, it has introduced incentives to attract them to the “home team”, like various bonuses and other benefits.
It has likely reached out to its offshore competitors for inspiration – they are known to offer their players a series of incentives like deposit bonuses, various promotions, and their likes. And it seems to have worked – OLG reported $49 million in revenues generated by PlayOLG, its online casino, in the 2015-2016 fiscal year.
A question of platforms
The vast majority of internet casinos prefer to offer their players browser-based interfaces they can use on their smartphones. This makes it easier for them to update their content and add new games and makes it much more convenient for them to play quickly. Besides, Google’s restrictive policies toward real-money gambling apps make it pretty inconvenient for users to install a third-party app. But PlayOLG chose this approach.
Native apps are known to work faster and offer a better overall experience than browser-based interfaces. Thus, OLG has chosen to release a native app for both major smartphone platforms. It has listed its PlayOLG app in Apple’s App Store and offers a direct download link on its website to the Android version. To install it, players need to enable “Unknown Sources” in their smartphones’ settings, something that many users are uneasy to do – but they can be sure that OLG’s software is not malware-infected, so it’s all right.
Thus, PlayOLG has made good on its promise to offer its players a viable mobile solution. What’s left is online poker and sports betting, things the company has promised its players from the start.by